“Cuffing season” is a period of time during the colder months of the year when people are more likely to seek out and commit to romantic relationships, and it’s typically defined as running from Halloween to Valentine’s Day.
Data from the dating app Hinge indicates that men are 15% and women are 5% more likely to seek a committed relationship during winter than any other season. Match.com also sees significant peaks in business during the holiday season. Our intensified desire to “cuff up” during the colder months isn’t a new or digitally driven trend, though.
There are a few solid theories as to why cuffing season happens, rooted in biology, psychology, and even evolution. As the days get shorter and the weather gets colder, our bodies produce more melatonin, a hormone that makes us a little less active and perhaps a little more cuddle-prone. During the winter, we’re more likely to spend time indoors and less likely to socialize, which can make us feel like our dating options are limited, and make us more likely to settle for someone we might not otherwise be interested in. And finally, evolutionarily, partnering up optimizes our chances of survival during a season with less access to resources. To boot, there’s some social pressure. The holidays are a time when we’re surrounded by couples, and this can make us feel like we need to be in a relationship, too.
Happily, being conscious of these factors can help you engage in cuffing season more mindfully. Let’s dig in.
The truth is that cuffing season could indeed influence you into forcing a connection that you otherwise wouldn’t entertain, so be careful. The other truth is that this rush toward pairing does widen your dating pool, and not just to those for whom you might be “settling.” Summer months for many otherwise intentional, emotionally available and relationship-oriented singles tend to fill up with trips, holidays, fitness, BBQs, and time with friends and family. Cuffing season might offer a sweet spot to find your next person, if you go in thoughtfully. But do go in thoughtfully. There’s no harm in short-term flings, but if you’ve had your cup’s fill of those by now, know that time committed to someone you’re not so convinced by is time away from opportunity to meet the right person.
At Tawkify, we do matchmaking. We do this because it’s efficient, wildly effective, and we do it best. But if you’re dipping your toe into autumnal dating, want to go it on your own, and unsure where to begin, we’ve also got you covered.
The best practice for finding people with similar interests, values, intellectual curiosities and lifestyles when out there on your own is to engage in your community and partake in activities you enjoy. This could be book clubs, sport or running clubs, collectives, volunteering, craft cocktail bars, and affinity groups. This could be almost anything that peaks your interest and exposes you socially to the types of people you’re hoping to meet. The sky’s the limit, so get creative. Get weird, even.
Let’s say you’ve gone out with someone a few times and it’s going well. There are a few signs that someone might be trying to cuff you (which, just to stay clear and keep focus, is silly modern speak for dating more seriously). Those particularly interested might do any of the following:
If you’re not sure if someone is trying to cuff you, the best thing to do is to ask them directly what type of relationship they’re hoping to build. In response, we recommend to be honest with them about your own dating expectations, and make sure you’re on the same page.
Here are a few things to keep in mind during cuffing season:
If you’re not interested in being in a relationship, or if you’re not sure if you’re ready to settle down, that’s perfectly okay. Don’t feel pressured to cuff up just because everyone else is doing it.
It’s important to know that the cuffing season meaning is defined by your own style and preferences. We merely attempt to provide some context and a few best practices. That said, if you are actually engaging in dating during the holidays, here are a few things you can do to increase your chances of success.